I think the organization will eventually use JW.org as an excuse to stop printing the public edition of the Watchtower and Awake as a means of further cutting costs. They will say that more people are using JW.org so there's no longer a great need to print the magazines. They will probably start this policy in all countries that have good internet access. JWs will be going to the doors to offer tracts, bible studies and to invite people to the meetings.
Furthermore, I believe the org will put a donation feature on jw.org to allow the public to donate. Don't be surprized if they even start a feature where you can sign up to get special features - for a monthly or annual fee.